Contact Us

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68 South Main Street, Suite A
Cranbury, NJ 08512
USA

609-395-1972

Positive Impact was founded in 1998 with a single mission – to be the most effective, most productive sports and entertainment consulting group in the nation. We work to enhance the image, the success, the profitability and the value of the franchises, the leagues, the facilities, the teams and the corporations that we serve. Today, Positive Impact has established itself as a proven force in the sports and entertainment industry. Building upon a known track record of success in venue management, event production, team organization, sports marketing, and communications, we are well on the way to fulfilling our mission. 

Alex McShane

A. McShane headshot.jpg

alex mcshane

brand activation specialist

 

Alex McShane has worked with Positive Impact for six years, starting first as an intern for the firm and now currently working as a Brand Ambassador and Manager.  

McShane graduated from Montclair State University with a Bachelor’s Degree in Business Administration and a concentration in Sports, Events, and Tourism Marketing.  

McShane assists Positive Impact with various projects for clients such as the Dr. Leon Smith Foundation, Team Walker, Army West Point Athletics and Horizon Blue Cross Blue Shield of New Jersey, working on fundraising events, sales and strategic planning. 

McShane has been a Brand Ambassador at over a hundred events for Horizon BCBSNJ ranging from local 5K’s and walks to large-scale events such as the LPGA and Quick Check Festival of Ballooning.  Her management of these events includes generating post event reports and communicating with the event staff as well as leading the team members.